About us.

About us.

iec_marianne_powell

Hello, I’m Marianne.

I set up Ideas Et Cetera in 2017 to offer writing, thinking and workshops. I work with freelance associates to take on projects of all shapes and sizes.

Here are the two things I’m most interested in:

Hello, I’m Marianne.

I set up Ideas Et Cetera in 2017 to offer writing, thinking and workshops. I work with freelance associates to take on projects of all shapes and sizes.

Here are the two things I’m most interested in:

How can businesses do better with words? 

Lots of businesses invest big in design, and leave their words as an afterthought.

Big mistake. Huge.

Because ‘insert copy here’ leads to really blah writing. And that’s a missed opportunity.

So I love helping people find the right tone of voice, the perfect name or the brilliant elevator pitch. Most of all, I love helping them use their own skills, knowledge and experience to work it out for themselves.

Which leads me to the second thing…

How can businesses do better with words? 

I’ve worked with loads of brands over the years. (British Gas, BT, Burberry, Berghaus, Bupa... And that's just the B's.) 

I’ve found that lots of businesses invest big in design, and leave their words as an afterthought.

Big mistake. Huge.

Because ‘insert copy here’ leads to really blah writing. And that’s a missed opportunity.

So I love helping people find the right tone of voice, the perfect name or the brilliant elevator pitch. Most of all, I love helping them use their own skills, knowledge and experience to work it out for themselves.

Which leads me to the second thing…

iec_words
iec_thinking

How can creative thinking help people do their best work?  

In a world of automation, the ability to come up with fresh thinking has never been more important. That means having the energy to make creative leaps and see your ideas through. Lots of workplaces aren’t set up to help people have their best ideas or do their best work. And that’s a shame.

I’m not just interested as a brand writer/consultant - I’m also a playwright and performer. My plays have been staged at the Arcola, the Southwark Playhouse and the Leicester Square Theatre. And my performance work has featured at the Royal Court and Battersea Arts Centre. So I’m fascinated by the creative process:

How do you give yourself space to have your best ideas? What helps or hinders your creative flow? And how can you enjoy work more?

So if you’re interested, give me a shout - I love chatting about this stuff.

How can creative thinking help people do their best work?  

In a world of automation, the ability to come up with fresh thinking has never been more important. That means having the energy to make creative leaps and see your ideas through. Lots of workplaces aren’t set up to help people have their best ideas or do their best work. And that’s a shame.

I’m not just interested as a brand writer/consultant - I’m also a playwright and performer. My plays have been staged at the Arcola, the Southwark Playhouse and the Leicester Square theatre. And my performance work has featured at the Royal Court and Battersea Arts Centre. So I’m fascinated by the creative process:

How do you give yourself space to have your best ideas? What helps or hinders your creative flow? And how can you enjoy work more?

So if you’re interested, give me a shout - I love chatting about this stuff.

Ideas Et Cetera
The Fold Space
20 Clyde Terrace
London SE23 3BA
hello@ideasetcetera.co.uk

Ideas Et Cetera
The Fold Space
20 Clyde Terrace
London SE23 3BA
hello@ideasetcetera.co.uk

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